7CE Generating Buyer and Seller Leads



By registering for this class you hereby consent to the photographing of yourself and the recording of your voice and the use of these photographs and/or recordings singularly or in conjunction with other photographs and/or recordings for advertising, publicity, commercial or other business purposes. You understand that the term “photograph” as used herein encompasses both still photographs and motion picture footage. 
27 Jul

07/27/2017 WPB 8:30AM 7CE Generating Buyer and Seller Leads

07/27/2017 WPB 8:30AM 7CE Generating Buyer and Seller Leads

Thursday, July 27, 2017 (8:30 AM to 5:00 PM)
7 CE Hours
WPB - West Palm Beach Location: One Harvard Circle #102, West Palm Beach, FL 33409, West Palm Beach, Florida CE Credits, West Palm Beach

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This one-day course is an essential primer on how real estate professionals can generate leads, qualify leads, and convert qualified leads to clients. Students will learn the requirements for their lead generation strategies and efforts to be successful. They will analyze systems, tactics, and tools to keep leads warm and to maintain top-of-mind awareness. 

The steps of converting leads - making contact, providing information, asking questions, and qualifying leads - will be unbundled and examined. This course offers tips for choosing the best smartphone, tablet, email marketing platform, and customer relationship management (CRM) system as well as current apps. This course explores the business fundamentals of how to track, research, and quantify the leads that real estate professionals develop. This course also looks at online sites like Realtor.com and Zillow as well as online paid advertising techniques and social media marketing strategies. As a practical resource, this course offers drip email templates and sample scripts that agents can apply to their business immediately.

Learning Objectives:

1. Fundamentals of Lead Generation
- Explain the importance of lead generation and the requirements for success.
- Identify the sources of leads and how to nurture those relationships.

2. Lead Incubation and Top-of-Mind Awareness
- Assess your competencies and target market to determine the most effective techniques for maintaining top-of-mind awareness.

3. Lead Conversion
- Apply scripts and communication strategies for qualifying and converting cold leads to warm ones.

4. Tools and Systems
- Identify the tools and systems that are most effective for tracking and communicating with prospects.

5. Tracking Leads and Analytics
- Describe how to research and quantify leads.

WPB - West Palm Beach Location: One Harvard Circle #102, West Palm Beach, FL 33409 - Located in the Jewish Federation Building. Classroom 2nd Floor.
WPB - West Palm Beach Location: One Harvard Circle #102, West Palm Beach, FL 33409 (Located in the Jewish Federation Building. Classroom 2nd Floor.)
One Harvard Circle #102
West Palm Beach, FL 33409

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